How Purely Tallow Began

This company started the same way many small businesses do - with a personal problem Serena, the founder, was trying to solve.

As a wife and mother, she wanted healthier products in their home. She spent countless hours reading ingredient labels, researching products, and trying to understand what she was putting on her family's skin. The more she learned, the more frustrated she became. Even products marketed as "natural" often contained long ingredient lists, synthetic fragrances, preservatives, and fillers that didn't align with the healthy lifestyle we were trying to build.

At the same time, she was learning about ancestral health and transitioning toward a more animal-based way of eating. As she focused on nourishing her family with nutrient-dense foods, she started asking a simple question:

"If we care so much about what goes into our bodies, shouldn't we care just as much about what goes onto them?"

That question led her to discover one of nature's most overlooked skincare ingredients: BEEF TALLOW